"This book is an invaluable tool for anyone who is trying to tell a more compelling business story. Based on his experiences as a reporter and consultant, Stone provides a clever blueprint to help you describe your products or services with eloquent impact."
"Greg Stone masterfully explains why persuasive storytelling is essential for today's business leaders. He offers readers powerful tools, techniques, and frameworks to become better storytellers and better leaders at their organizations."
"This is such an accessible, beautifully written book offering new, creative ways for organizations to ensure brighter, happier futures for themselves. Greg's use of storytelling, performance, and characters as sense-making techniques is playful while at the same time highly impactful. The book is an absolute pleasure to read and one which will influence my approach to teaching leadership in the future."
"Greg Stone articulates the elements of memorable, compelling, and emotional narratives about people, products, causes, companies, and services. He interweaves inspiring quotes, relevant anecdotes, keen observations, and his own experiences as producer, media trainer, business entrepreneur, communication specialist, and one of the smartest guys in the land. This is an important and highly readable book for those of us seeking to craft and improve our stories, to grab interest and attention, and to change opinions and behavior."
"Communicating is the most important thing leaders do. Communicating well is the most important thing successful leaders do. Greg Stone's Branding with Powerful Stories ranges from Greek philosophy to Hollywood blockbusters to provide an invaluable guide on how to convey your message powerfully, memorably, and reliably. If you're a leader or you want to be one, Branding with Powerful Stories belongs on your bookshelf."
"Greg Stone is the go-to resource for all who want to hone their presentation skills and public speaking acumen—whether you are giving a keynote talk for thousands or an update at your book club or leading a conversation at a dinner party. Stone is a master craftsman of storytelling with a successful track record of transforming novices into confident presenters. His book offers both a practical roadmap and an entertaining narrative that will enlighten, entertain, and change the way you talk. Branding with Powerful Stories is a standout, radiating sound advice and commonsense approaches that will make a difference in your life."
Greg Stone understands that the most potent language is the language of story. In this trenchant work, he draws on a wealth of sources—from Bezos to Bogart to Lear to Degas—to construct a compelling guide to the storytelling arts. A must-read for anyone who seeks to engage, inspire, and persuade."