Pop Culture Universe: Icons Idols Ideas (PCU) is an irresistible yet authoritative digital database on popular culture in America, both past and present—in a package as dynamic as the topic it covers.
Pop culture is more than celebrity gossip, fashion trends, and fads. It’s living history—a constantly evolving entity shaped by the world we inherit, our current environment, and our hopes for the future. It’s democracy in action, the true face of a society. Pop culture clearly reflects our values and aspirations, and these icons, idols, and ideas bring us together despite our differences.
iPhone apps and Facebook fanpages. Internet memes and chatspeak. Movies, television, and music. Comics and graphic novels. Sports and pastimes. Fads, fashion, and fast food. Like it or not, pop culture defines our culture and society—and has a magnetic attraction for children and young adults. No surprise that teachers and librarians increasingly use pop culture to engage students in reading, writing, and research.
Built on hundreds of award-winning titles for all levels of researchers, PCU provides a safe haven for investigating topics that appeal to students—without the bias, advertising, suggestive content, or questionable authorship of commercial or fan sites. The exclusive Analyze sections help students understand the continuity in human interests across generations and provide everything needed for a lively, historical inquiry lesson.
A research and learning resource like no other, PCU offers the best of traditional scholarship with the convenience of Web technology and the fun inherent in the subject. This database harnesses the universal appeal of pop culture and history to engage young minds, promote information literacy, and greatly enrich and modernize any school or public library.
• Real-time enhancements to continuously update existing entries and add brand-new content—at no extra cost
• Provides access to over 3,500 entries adapted, updated, and reedited from award-winning content from Greenwood Press, Praeger Publishers, and ABC-CLIO
• The Analyze sections present thought-provoking questions and various viewpoints on each controversial subject
• "Stories" sections offer informative, at-a-glance articles focused on describing major events and trends in pop culture from the 1900s to the present, from the Gibson Girls of the Gilded Age to the social media of the 2000s
• Hundreds of photos illustrate all aspects of pop culture
• Patrons and students, from the daydreaming young to the nostalgic old, will love immersing themselves in the universe of pop culture, bringing generations together
• Ties to curriculum, supporting the way history, literature, and other areas of social
studies and the humanities are taught today
• Universal appeal draws users in with high-interest subject matter